Y I N Y I N M O Y
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C R E A T I V E T H I N K E R
Senior Design Specialist
Creative translator with ability to turn creative strategies into effective brand experiences that meet your business objectives.
RESUME
E X P E R I E N C E
ADP | Roseland, NJ
Senior Design Specialist | Brand Experience Team at ADP | 2019 - Present
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• Design with focus on ADP’s global large events. (in-person and virtual)
• Effectively communicate creative strategy to influence design solutions.
• Responsible for maintaining and elevating brand equity standards.
• Establish creative strategy, budgets and schedules for key design projects.
• Own individual work and lead collaborative design projects across a design team to deliver high-quality results.
• Strategic thinker with a data-driven and results-oriented approach.
• Proven ability to proactively solve creative challenges, self motivate, and work both independently and collaboratively.
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Dun & Bradstreet | Short Hills, NJ
Corporate Brand Designer | 2014 - 2018
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Created design solutions for “internal clients” this included local, international and Worldwide network. Designs included variety of products and activities such as advertising, ebooks, white papers, posters, product collateral, exhibitions, displays, corporate communications, email banners, web assets, infographics and corporate identity with the goal to give the organization a unique visual “brand”.
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• Activated all the branded materials from letterhead and business cards to global signage all over the world, modernizing and launching Dun & Bradstreet brand.
• Developed new brand identity guidelines and templates, supporting global initiatives and marketing teams.
• Partnered with marketing team to develop solutions, ensuring design was on target and on brand.
• Reviewed marketing materials, determining conformation to standards and specifications.
Spring O'Brien & Co., Inc. | New York, NY
Art Director | 1998 - 2013
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Formulated design concept and presentation approach for all of Spring O’Brien’s commercial real estate, business-to-business and travel tourism projects.
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• Determined objective, budget, background information and presentation styles and techniques by reviewing creative brief with budget and deciding what type of media should be used.
• Collaborated with creative team to develop design solutions, ensuring Design Team was on target and determining best solution for the client.
• Hired and managed freelance staff when needed, enabling specific project needs to be met.
• Maintained and updated client files on Spring O’Brien’s company server, certifying backup for all company design files.

S K I L L S
Adobe Creative Cloud: Photoshop, Illustrator, Indesign, Acrobat, PowerPoint, Word, Print production, Pre-press. Best practices for web and mobile design. Accessibility Training from Deque University for Content Writers and Designers. (IAAP Continuing Accessibility Education)
E D U C A T I O N
Bachelor of Fine Art (BFA) Fashion Institute of Technology, State University of New York, NY